So what’s in a plan? Whether it’s leveraging an existing marketing and communications plan or creating something from scratch, I can do it all. One of the most important first steps is to ensure that any plan we create when it comes to marketing and communications recommendations is in line with strategic business plans, especially updated SWOT analyses and key business metrics. Working with key organizational leadership, I take what’s there and leverage findings from the Discovery phase to uncover new ideas, sunset those that may not be performing as we’d like, and map out clear timelines and budget recommendations from which to work. This is the roadmap to get us where we want to go.