One significant benefit of a traditional model like mine is the cyclical nature of this work. I recognize that this work and the strategies we recommend take time and money. They take significant investment and a need to show ROI. Reporting success is fundamental to my process. Developing Key Performance Indicators, building in measurements to all recommended strategies and tactics, reporting and tracking throughout campaigns, and making informed recommendations for where to go next. This is the 4th step in the process, but it gets us right to where we need to be.